Hospitals in Namibia spend an important amount on marketing in order to attract patients and keep them loyal. In 2012, the country’s hospitals spent N$16.5 million on marketing, according to a report by the Namibian Central Bank. This is a significant increase from the N$9.2 million spent on marketing in 2009.

One reason for the increase in spending on marketing is that hospitals are increasingly competing for patients. In order to ensure that they remain popular, hospitals are investing in marketing campaigns that target both patients and the public.

One of the most common marketing strategies used by hospitals is direct mail. This type of marketing is used to attract patients by offering them discounts on services or special offers. In addition, hospitals use print and online advertisements to reach out to patients.

One of the main challenges hospitals faces when marketing is reaching out to patients who do not live in the area. In order to combat this, hospitals use radio and television advertisements.

A typical marketing budget for many hospitals in Namibia ranges from N50,000 – N 200,000 per month.