Whether you’re considering starting an e-commerce business in Namibia or you already own one, it’s likely that you’ve at least considered how to advertise your products or services online. Of course, there are lots of options out there with Internet advertising, but Google has emerged as the most powerful and effective option today. In order to figure out just how much it will cost you to use Google Ads, here are some things you need to consider first.

Understanding Google AdWords

Google AdWords is a paid advertising program that enables advertisers to show ads to people who are interested in their products or services. The cost of each click on the ad is determined by how much the advertiser bids and what type of ad the advertiser puts up. The more an advertiser bids, the higher their advertisement will appear on search engine results pages (SERPS) and other sites that use Google AdWords, and the more it will cost them.

What is the average cost per click in Namibia?

The average cost per click on Google ads can vary widely depending on the country where the ad is running, the industry of the advertiser, and other factors. For example, if you’re an e-commerce company that sells products to customers all over Africa, you might pay more for your clicks than a company whose customer base is only in one part of Africa. The pricing for an average Cost-Per-Click for Google Ads Search ranges from $1.16 – $20.00.