Digital marketers work in different settings and on various projects; from large corporations to small businesses, from creating websites to creating promotional/advertorial material. Digital marketers can work in a variety of roles, including web design, social media marketing, content creation and video production.

The digital marketer’s job is to use new media platforms (the Internet) as well as existing ones (such as television) to promote a product or service through a variety of channels such as social media or email. The results are typically measured by whether or not the campaign met its objectives – for example: increased sales/views/likes etcetera.

The digital marketer’s work is vast; this gives them many opportunities for earning a good living.

Digital marketing is a vast field that offers many opportunities for employment. It is a very diverse industry and you will find digital marketers working in many areas, including:

• Marketing research and strategy
• Paid media management (advertising)
• Social media management and growth
• Content creation and curation

Each of these jobs requires different skill sets, but they all revolve around the same basic principles. A digital marketer’s job is to help their company increase revenue through a variety of means, from paid advertising to social media engagement. They use analytics data to gauge how effective their efforts have been so far.

Digital marketers earn between N 50,000 – N 96,000 per month and have an average annual salary of N 109,000.